Using Low-Cost Cartoon Emails To Promote Your Business or Website
Here is a promotional idea that works and costs next to nothing. If you have a business you
want repeat customers, not just the one-time sales. Website owners need the same thing. It's a
fact that most web surfers visit a website only one time.
A very effective tool for getting the repeat visits from customers and web surfers is email
marketing. The reason is simple. When you rely on a customer to visit your store or to
visit your website, you are waiting for them to come to you. If you are using email marketing
techniques, you don't wait for them to come to you -- you go to them. Prospects who might
otherwise forget about you are reminded that you are still around.
I can help you develop an effective email marketing campaign for as little as $5 per month.
I'll help you get the subscribers, I'll send out the emails, and I'll provide an email design
that your prospects will actually read.
What you don't want to do is send your customer emails that are nothing but advertising. Your
emails have to be something they will want to read. One of the most effective forms of editorial
content is cartoons. That's where I come in -- I'm a cartoonist and I have a large inventory of
very funny cartoons.
What I offer is a weekly cartoon email, such as
this one. Notice how the cartoon gets the reader's attention, and your ad follows beneath the
cartoon. The email links to your website where prospects can find the latest specials or other
information about your company.
These emails are sent out about once a week. That's often enough to keep your name in front of the
customer, but not so often that they get annoyed and unsubscribe to your email list. Each week they
receive a new cartoon along with your ad. I will assist you in the design of that ad or we can use
your existing advertising. I suggest you keep your ad simple. You want something
to keep your name fresh in the mind of the customer, but you don't want to give the impression
that you are trying to strong-arm them.
Here is the service that I offer:
- I will give you suggestions for getting a mailing list if you don't already have one. If you
have one I will set up a special mailing list for the cartoon emails using your existing list
and help you build on it. Your customer's privacy will be respected -- this list will not be
used for any purpose other than sending out cartoon emails with your promotional message.
- I will do weekly mailings for you, and provide a new cartoon for each weekly mailing. The
cartoons will all be humor in good taste, nothing that will offend your prospects.
- I will maintain your list, removing addresses which are no longer valid, adding new prospects
as they sign up.
- I will help you design your advertising and revise designs as needed.
Now let's talk about the cost. I charge a one-time set-up fee of $35 to design your first email ad
and set up your mailing list. Any time you want to revise your advertising design, I will
revise it for $25. For each mailing I will charge you one cent per email address, or a minimum
of $5 per month. For example, if your email list had 100 subscribers, you'd pay $5. If your
list has 10,000 subscribers, you'd pay $10. Compare this to what you would pay for local
newspaper advertising. Not only is it less, but I believe you will find these cartoon emails to
be more effective. There is no contract to sign and you can terminate the service at any time.
If you are interested, contact me and tell me a
little bit about your business. I'll get back to you and even provide you with a phone number where
you can talk to me about your cartoon emails.
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